Latin America stands at a crossroads in digital inclusion. Without accurate measurement, digital equity remains a distant goal. Ookla®, a global leader in connectivity intelligence, and EFTS Group, an expert consulting firm specializing in the digital divide, have forged a strategic partnership to change that—turning data into action and ensuring connectivity investments assist in creating real impact.

This collaboration marks a game-changing step in measuring and working toward closing the digital divide. Ookla’s globally trusted consumer initiated Speedtest® data will be integrated into EFTS Group’s analytics and consulting services, with its flagship initiative being the Municipal Connectivity Score (SMC). This ensures that connectivity infrastructure investments are not just deployed—but fully optimized to benefit communities across the region.

«For the first time, decision-makers will have access to data that goes beyond coverage maps—measuring real impact and effectiveness,» said Francisco Pérez, CEO of EFTS Group. «Partnering with Ookla      gives us the power to turn insights into action, ensuring digital access is a reality, not just an aspiration. Through this partnership, our solution, the Municipal Connectivity Score (SMC) will gain access to      trusted connectivity data, making it the most advanced tool for measuring and improving digital access in Latin America.”

With deep expertise in telecommunications and digital transformation, Ookla and EFTS Group will work together to bring cutting-edge connectivity analytics to governments, businesses, and policymakers. This alliance is not just about technology—it’s about ensuring that every infrastructure investment translates into meaningful progress.

«Closing the digital divide requires more than technology—it demands actionable insights,” said Kevin Hasley, VP of Strategic Initiatives at Ookla. “At Ookla, we believe real performance data from real customers is the pre-requisite for actionable insights. Our partnership with EFTS Group represents a shared commitment to bridging the digital divide in Latin America, turning connectivity challenges into opportunities for growth and inclusion.»

Together, Ookla and EFTS Group are setting a new standard in digital inclusion—one that doesn’t just track progress, but accelerates it. By making real-world connectivity insights available to decision-makers, this partnership ensures that Latin America isn’t just connected—it’s empowered.